Creating a website from scratch is a tricky task no matter how experienced you are. There are lots of different aspects that you will need to take into account before you can even start to build your website. The issue is also that once the website is finished, the pressure isn’t off, it needs constant upkeep to ensure you do not result in having bad website design.
How Can I Avoid Bad Website Design?
The primary purpose of a website is to attract your chosen target audience, if this doesn’t seem to be happening, then the site becomes relatively futile. With the Internet being so popular, it makes it harder to get people to choose you over your competitors because there are just so many choices. Your audience can simply search one word, and thousands of results will come up. This means bad website design hugely affects your audience and what company they choose to go for, so we have devised some a list of the main issues of website design that impacts your audience.
It sounds like common sense, but it is crucial that your website works to its full ability, every aspect of every page needs to be functional. Unless your audience is specifically looking for your business, they are likely to go through several different choices before deciding on a company. If your website doesn’t work or takes too long to load, then people will just get fed up and go to their next option. People assume that sites will load within a few seconds and if yours forces its users to wait around for it to load; it is one of the biggest reasons they will give up and move on. You need to encourage your audience to pick you over your competitors and having a poorly functioned and slow website will only make you seem unreliable. It is recommended to do a thorough check of your site preferably every month. If small errors are detected and fixed quickly, it will lower the chance of them growing into more significant issues that could be more difficult to fix. A useful tool to check your website speed is Google Speed Test, simply copy in your URL, and it will come up with your speed out of 100.
Your homepage will be the first impression that your audience will have on both you and your business; it is a reflection of your company. The average statistic of how long you have to capture your audience to your website is only ten seconds. If the site’s homepage looks too busy and is crowded with too much going on it will put people off, it will come across as messy. It doesn’t matter if the rest of your site is impressive and it is just the homepage that isn’t as good; people will not stick around to look through those other pages if your homepage is scruffy. Bulk sets of content are never a good idea because it is likely your audience has a specific product or service they have in mind. Who has the time and patience to read through an essay just to find out one thing? You want to get straight to the point, what can you offer that your competitors can’t? What is different about your business that sets you aside from everyone else? And most importantly, why should your audience pick you?
Nowadays there are so many different devices that people use to search for websites. Although of course, this is an advantage, it also makes website design harder because it means your audience has to be able to access your website from computers, laptops, mobile phones and tablets. People are less likely to load up their computer to look for a company if they can do it on their phone or tablet from the comfort of their sofa, they will. On average, over half of the website traffic comes from mobile phones, which makes accessibility on mobiles even more important than it ever has been. The benefit to mobile users is that they will search for your website while on the go, they don’t have time to search for hours. They will go to the first website that captures their attention, which means it is vital that you have a good website design that works to its full capability on mobiles. Another little helpful fact is that Google ranks websites higher if they work on mobile devices, which means the higher ranked on Google, the more likely your audience is to find you. If you wanted to find out what devices your website is getting traffic from, you could set up a Google Business account which will include a tool called Google Analytics, which will tell you exactly how many users have used each device.
No matter what type of business you are or the services and products you provide, your audience will always expect to see images. You should use this to your full advantage because you can use it as an excuse to show off your products and services. If your website design involves bad quality images or no images at all, it will put people off and make you seem less reliable. If you can’t show on your website what you can do, then it will make people wonder whether you are legitimate. We would all much rather look through pictures to see what a company can offer rather than read an essay describing everything. High-quality images are even more important if you are a company like ourselves, who offer media services or if you are a photography company.
We all have a similar mindset, if a company doesn’t have a website then should we trust them? Should we look elsewhere to find a company we can find a little more information about? Although this can be annoying as a business owner, it makes it even more critical to have a well-designed website that has a good balance of high-quality functionality and high-quality appearance. Use the idea of a website to your full advantage, use it to show off why your audience should pick you over your competitors. Many small aspects add up to why users will click off of your website and look elsewhere. With regular website check-ups and overviews of how the website is doing, you will be guaranteed a successful website.