Did you know that the expected amount of social media users worldwide is set to reach 2.5 billion by the end of 2018? That is an extraordinary one-third of the world population! Social media is an ever-growing sensation that is taking over the world, so it is becoming more critical than ever to make use of all platforms to promote your business.

Make The Most Out Of Social Media Platforms

Gone are the days where your sole online focus for your business would be merely a website. No matter the industry, it is more than likely that somewhere on a company’s website, you will find links to their social media channels. We use social media to keep ourselves updated on the ongoing activities of businesses; it is one of the best ways to promote yourself, so we’ve devised some of the main points that will ensure you use social media effectively.

people on all different devices

Make A Plan

The initial step to creating pages on social media platforms for your business is to make a plan, understand what you want to gain from using social media. Writing or creating posts isn’t always a quick process, which means you will need to invest time into ensuring that you get a return. Be clear about what you want to get from using social media, ask yourself some questions. Do you want more enquiries? Do you want to promote a new product or service? Do you want to start running online competitions? Or just raise general awareness of your company?

If you have a busy schedule, you could consider investing in a planner where you can select what days you will post, what platforms you will post on and what the content will be promoting.

Never Miss Out Any Information

Every social media platform includes the opportunity to tell your followers a little about yourself, so try to add as much information as you can. It gives you the chance to subtly sell your company and encourage your audience to continue to investigate further into your businesses services or products. When a potential customer is searching for a specific service or product, the first place they will look is your “about” section, so it needs to tell them precisely why they should pick you over your competitors. What sets you aside from your competitors? Have you won any awards? Do you have any special offers?

Always make sure that you have contact information and a clear link to your website on all social media platforms. You want your audience to be able to take up your offer smoothly; people are impatient when they know that they have so many different businesses to choose from, so you want to avoid forcing them to search for a call to actions.

man typing on a keyboard

Keep It Relevant

Social media is considerably easier to update than a website, so it is even more of a reason to keep on top of information to make sure that it is always relevant. If a potential customer or client were to click onto your social media platforms to see out of date posts of promotions, they would tend to go elsewhere. People will only follow or like your business page if they are interested in your company, so aim to keep them updated with as much relevant information as possible, make them feel as if they are part of the business.

Changing, for example, your cover photo to promote new and upcoming offers or promotions is a great way to share important business plans. As soon as your audience clicks on your page, they will instantly be informed, then as soon as the promotions end, it can be changed back to a generic image.

Share Knowledge

Having the ability to run your own company as a business owner means that you will have a whole host of industry-related information and experience, so use this to your advantage. Share helpful tips or facts with your followers; it will give them a sense of professionalism. If your website involves a blog page, it is a great idea to share your blogs on your social media platforms, the more useful information you can give your audience, the better. Also, if you have spent time constructing an article, you want it to be read, and a great way to increase traffic to your blog is through sharing on social media.

open book with glasses

Images and Videos

Before investing money in a company, potential customers or clients love to see what they can gain from your services or products, how they can make a positive impact on their life. Sharing pictures or videos of your work and success stories will give people a direct insight into what you can offer them. It is known that a picture tells a thousand words, so instead of describing in bulk blocks of text what you can provide, save both your business and your audience time by letting a picture or video do the talking. There are many different ways that you can create imagery, take a look at this Hootsuite posts we have found including different resources you can use to create your posts.

Keep Your Audience In Mind

Creating a business page or profile across all social media platforms is great awareness, but your audience will differ depending on your chosen platform. Facebook is a general social media platform, the age range of the audience varies massively, which means that you want to keep posts short, informative and generic. Instagram is all about the imagery, and you could write the best piece of text, but essentially, your chosen upload is what will grab your audience’s attention. Twitter is very similar to Facebook, but it can have more of a relaxed tone, giving more of a teaser rather than telling the whole story. And finally, LinkedIn which is focused on business, give facts and solid, informative text in a more formal manner.


Overall, social media is a fantastic way to promote your business, and it can be done quickly and easily when you get more to how to alter posts to use your chosen platform. As a business, you can manage your own social media or enlist help from professional social media management teams in Milton Keynes who can do all of the hard work for you.