There are an innumerable amount of advantages to starting up and investing in a blog that will only substantially benefit your business. A study found that websites with a business blog page had 55% more visitors than a website without one – can your business afford not to have a blog?
Why should you start a business blog?
Having a blog is the single best way to attract new visitors to your business website. It is a simple and relatively inexpensive way to drive traffic to your site, draw attention and entice prospective customers. However, to be seen by the relevant people, you must put content out there that is useful and answers their questions. Doing this will, subsequently, lead them further into your website.
Boost Search Engine Traffic
The more relevant content you have on your website, the more pages from your domain become indexed in search engines. Every time you write a blog, that is one extra page indexed on your website and one more opportunity for your website to show up in a search engine result. Having a blog can significantly improve your website’s traffic, but if you’re not optimising for search engines, then it is pointless having one. The more indexed pages your website has, the increase in opportunities for keywords there is. Using more general keywords provides much more difficulties in getting ranked in search engines, so you need to identify keywords that are specifically related to your blog topic. Using tools, such as Google Keyword Planner, offers excellent insight into the competitiveness of each keyword.
Allows You To Regularly Post Fresh New Content
Keeping your blog up to date with fresh new content is not only a great way to drive traffic to your website, but will improve your organic search visibility. Google loves fresh new content being added regularly and rewards those websites with better visibility. If the content you are publishing on your blog is seasonal or news-related, then its much more likely to get exposed for trending searches. More content, again, also means more opportunities for adding internal links which then creates more routes back to your website from search engine results. It can be difficult thinking of constant new material to post. However, you must keep your readers interested, and this can be through a range of information. Charts, graphs, videos, guest blogs, Q&A’s and infographics are just a few different ideas of what you can post to engage with your audience.
Humanises Your Business
Keeping a business blog is a great way to touch on issues of interest, often related to your industry. It is also a great way to show what you and your employees are passionate about. Through writing a blog, you have the opportunity to share your voice and business personality. It will help to build trust and increase your brand’s likeability. However, it is a good idea not leave your blog as a one-way platform; leave it open for comments and feedback. Having a section where readers can leave comments facilitates conversation about the content of your blog. Replying and engaging with your readers will also demonstrate that you are invested in the community you have created and care about what they have contributed. Also, show that you are listening to feedback by revising your content based on the reaction you have received.
Supports Your Social Media Channels
If you already have a business social media profile, you will know that there is only so much of other people’s content that you can share. Investing in a blog means that you can share your own content, leading directly to your website. When you share your own articles on social media, you help to increase traffic to your website. By not promoting your blog on your social media channels, you are missing out on reaching that larger audience who may be interested, but not aware. However, to really make the most of promoting your blog on social media, you need to have a following. Spend time on increasing your following to help boost the number of people that engage with your content. Facebook, Twitter and LinkedIn are the best channels for sharing or promoting your blogs. In addition to this, blog posts also create great content for email newsletters. You can send out notifications on new blog posts if you struggle to think of new material for your newsletters regularly.
If you are regularly uploading content that is valuable and helpful to your target customer, it will help to establish you as an authority in their eyes and a ‘go-to’ resource. If people find answers to their queries via your blog posts, then they are far more likely to then also purchase from you, even if they weren’t initially interested. No matter how small your business, you can establish trust within your niche through providing valuable and expert information in your blog posts. As your business builds authority, this will subsequently breed trust and familiarity and keep you at the forefront of consumer’s minds when they come to purchasing. However, to get to this position, you not only need to be blogging content that is beneficial, but uploading regularly. Studies found that businesses that blog 20 times a month were generating five times more traffic than those websites that blogged only four times a month. Research also found that businesses who blog 20 times a month generate four times more leads than those companies that don’t.
There is an impressive number of benefits of having a business blog, however, in this article, I have only touched on the main advantages. Investing in a blog will only benefit your business if you put in the time and effort it requires. It is one of the best ways to boost traffic, increase your organic ranking, humanise your business, supports your social media channels and breeds trust and familiarity. If you have ever overlooked the importance of a business blog, hopefully, this article has helped you to reconsider.